January 26, 2016

We've heard much about the importance of creating brand experiences, especially as it relates to shopping destinations. 'Experience' is the buzzword that describes that extra something that causes someone to chose one destination over another, other things being equal. Shopping center developers and their tenants...

January 18, 2016

 

 

The developers of this new Japanese high-rise took a chance by adding green building elements to their design. With nearly full tenancy on opening last month, these pioneers have blazed a sustainable trail for others to follow.

 

A recent visitor to Tokyo would find it hard to believe that 19th Century Westerners...

December 23, 2015

 

 

New opportunities for brand expression have created a demand for a new breed of creative consultant who is not limited by role definitions. These creative consultants, called brand architects, cross the boundaries of traditional disciplines to provide innovative and cohesive brand solutions in a variety of mediu...

December 7, 2015

 

 

I think you know what I'm talking about. You see a new technique or a particular style used in an ad, on a bus shelter, on TV, in a website or in some promotional brochure. It may have been created by a venerable ad agency or a hot design shop. The client might have been a big conglomerate or a little upstart. N...

Please reload

Archives

December 12, 2015

Please reload

HOME      PROFILE      SERVICES      WORK      CLIENTS       INSIGHTS      CONTACT

LEFT BRAIN


COMPETITIVE ANALYSIS     CUSTOMER PROFILING
TOUCHPOINT + MARKETING CHOICES
BRAND POSITIONING + MODELING



NAMING     TRADEMARK + IDENTITY     PACKAGING
DIGITAL DESIGN     ENVIRONMENTS + EVENTS
VIDEO STORYTELLING

RIGHT BRAIN

LOS ANGELES  NEW YORK  TOKYO

©2020 All rights reserved