Launching a business or a new product is an all-hands-on-deck, time-is-of-the-essence proposition. 
Everything needs to be thought through, ideas tested and rollouts done seemlessly.

Like Architects Who Design Buildings, Brand Architects Cover All The Bases From The Analytical And Conceptual To The Creative And Tangible.

LEFT BRAIN

 

Competitive Analysis

 

No one who is smart gets in a fight without first studying the competitor. Understanding the strengths and weaknesses in a market is the key to identifying an effective strategy.

 

Customer Profiling

 

Selling to anyone or everyone is not a strategy. Start by selling to those who are most likely to buy and then work your way out. Target influencers who sway others.

 

Touchpoint & Marketing Choices

 

Marketing choices are unlimited, but, sadly, marketing budgets are not. Choose marketing channels that are most likely to reach key audiences. It might be a Google ad, or it might be a flyer on a windshield. What are the customer touchpoints?

 

Brand Positioning

 

How do you differentiate from others and what differences actually matter? What are the drivers of preference that cause someone to buy this over that?

 

Modeling

 

There is more than one way to skin a cat, so why not skin several cats before you decide. Modeling is the process of visualizing solutions and then testing them out.

 

RIGHT BRAIN

 

Naming

 

With the advent of the World Wide Web, naming has become really challenging, but two things still count.  An effective name helps define the product and its value.

 

Trademark & Identity

 

It’s your flag.  Who will salute it? The power of a great identity is the power to stand out and express your personality.

 

Packaging & Digital Design

 

Wrapping it up used to mean the container, but today packaging is a total concept. How is the product packaged and presented to customers across all media and using all senses?

 

Environments & Events

 

People still gather in person at stores, at trade shows, at events. Designing for these venues takes a special 3D touch that produces a true interactive experience.

 

Video Storytelling

 

Your brand should be the star in its own movie. Video storytelling is one of the most effective ways to pull customers into your world and make them believers in your vision.

 

 

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LEFT BRAIN


COMPETITIVE ANALYSIS     CUSTOMER PROFILING
TOUCHPOINT + MARKETING CHOICES
BRAND POSITIONING + MODELING



NAMING     TRADEMARK + IDENTITY     PACKAGING
DIGITAL DESIGN     ENVIRONMENTS + EVENTS
VIDEO STORYTELLING

RIGHT BRAIN

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