Our Tokyo partner, CIA Inc., invited us to collaborate on the brand renewal of one of Japan’s favorite youth shopping destinations, EarthMusic&Ecology. Founded on the principal of sustainability, this clothing retailer makes an extra effort to support environmental education and programs around the world. Our two teams advised on a new logo, brand expression and store layout.
Results: Everything about fashion is about change. Our refresh of this iconic brand helped in connecting to the next generation of young, eco-conscious fashion consumers.