We deliver the creative plans to bring ideas to life. Working internally or with partners, The Brand Architect Group produces focused, efficient and effective brand solutions.

EARTHMUSIC&ECOLOGY

Our Tokyo partner, CIA Inc., invited us to collaborate on the brand renewal of one of Japan’s favorite youth shopping destinations, EarthMusic&Ecology. Founded on the principal of sustainability, this clothing retailer makes an extra effort to support environmental education and programs around the world. Our two teams advised on a new logo, brand expression and store layout.

Results: Everything about fashion is about change. Our refresh of this iconic brand helped in connecting to the next generation of young, eco-conscious fashion consumers.

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COMPETITIVE ANALYSIS     CUSTOMER PROFILING
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BRAND POSITIONING + MODELING



NAMING     TRADEMARK + IDENTITY     PACKAGING
DIGITAL DESIGN     ENVIRONMENTS + EVENTS
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