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We deliver the creative plans to bring ideas to life. Working internally or with partners, The Brand Architect Group produces focused, efficient and effective brand solutions.

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LA84 Foundation headquarters entrance sign.
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LA84 Foundation

Born from the surplus funds of the well-managed 1984 Los Angeles Olympics, the Amateur Athletic Foundation of Los Angeles was in need to a new name, a new identity and a better understood mission. The word “amateur” had become an outdated term, and a name change would clear up confusion over their mission “to promote and expand youth sports opportunities in Southern California.” This is not an amateur athletics institution, rather it is well-funded and important sponsor of youth sports throughout the region. We renamed them the LA84 Foundation with a nod to its origins and wrapped the new identity in Olympic colors.


Results: Today, LA84 is the best-known supporter of youth sports in the Los Angeles area. It is particularly well-known for empowerment of disadvantaged youth. We are proud to have contributed to their long-running success.

A cloth banner for the LA84 Foundation
Brochures for the LA84 Foundation.
Stationery and business cards for the LA84 Foundation.
Outdoor display for the LA84 Foundation.
A page from the LA84 Foundation website.


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